One Brand Group

Standing out from the crowd

A marketing communications company based in Gloucestershire, One Brand Group specialised in providing integrated marketing communications and branding strategies to health care, energy and technology businesses.

After extensive market research into their own positioning, One Brand Group realised that to effectively reflect their work and the sectors they specialised in, they needed to refocus their self-promotional material.

The company approached me to help them design and develop their own brand identity. The remit being to change the One Brand Group website from a few simple pages detailing what they did to an all-singing, all-dancing stand-out promotional site.

One that would not only showcase their services, client base, projects, and events but would ultimately attract new business.

After an in-depth consultation, I based the website re-build on a witty approach, using illustrated caricatures of people in the workplace. I adopted a new tone of voice, introduced brighter colours, more expressive fonts, and a fresh contemporary design style. Vivid and fun, it was a distinctive move from the norm and one that led to the brand tagline; ‘Be Different, Be Visible, Be Relevant’.