Ready to work
The power of people
This platform web application had huge ambitions from the outset. Founder Simon Moorcroft recognised the logistical challenges faced by employees when joining a new company and wanted to create an online, onboarding service with a difference.
Simon came to me with an incredibly exciting brief. He had a ground-breaking concept and needed me to create a strong brand identity as part of his launch strategy for Ready to Work. I designed a visual identity and developed a clearly differentiated, customer-oriented proposition.
Working alongside Simon, I managed the development of the website and animated explainer video, created concise content and a clear tone of voice across all platforms. With Ready to Work in position to go live, the next stage was to take this revolutionary onboarding service to market.
Services:
- Brand Creation
- Content Creation
- Creative Direction
- Strategy & Positioning
- Graphic Design
- Logo Design
- Web Design
- Illustration
“Louise’s creative knowledge and experience were invaluable to the ready-to-work project. Her ability to organise and strategically manage difficult scenarios without fuss was significant. In fact, Louises’s all-round commercial experience and intellect made sure that ready-to-work was successfully launched onto the UK market.”