Geldards

Local longevity

Based in London, Cardiff, Derby, and Nottingham, Geldard’s has been recognised as one of the UK’s largest law firms for many years. However, the firm wanted to strengthen its reputation locally and position itself as a quality provider of legal services within the smaller business community.

To move confidently in this direction the firm needed a brand refresh. I was commissioned to work with Geldard’s Marketing Director, to update the company’s identity so it could relate to both a local and national audience, across multiple platforms.

I developed a refreshed brand identity scheme by expanding the existing colour palette, refining the logo, and creating bespoke illustrations and a ‘look & feel’ to reflect all the locations Geldards work in.

This identity was then applied to the web and across a range of marketing collateral including brochures, newsletters, exhibition stands, press advertising, billboards, and internal documents.

One hundred years after starting out, Geldards are proud to offer a comprehensive range of commercial law services to local, national, and international companies. They have created a unique business modal with a refreshingly personal touch.