Ashurst

Going global

Technical expertise, local knowledge, and an international network set this sustainable global law firm apart. Delivering a client experience other providers find hard to match is what Ashurst does, and when the bar is set high you need a commanding brand. One that is confident, accessible, and translates well in a global marketplace.

Whilst working with Tank Europe, I was part of the team that created a new brand identity for Ashurst. This was initially captured in a bespoke typographic expression for the logo. A unique font was designed to encapsulate the contemporary nature of Ashurst and reflect the fluidity of the company.

All marketing materials and internal communications were given a face-lift and the new brand values now penetrate every element of the company. Ashurst offices around the world have undergone a total re-fit and all reflect the new brand identity and persona.

With its strong identity, Ashurst continues to thrive and today is recognized as a foremost authority in law and go-to organization for legal expertise.